2 Unique Digital Marketing Strategies You’ve Probably Never Heard Of

If you’ve failed to keep up with the world of digital marketing, there’s a good chance your business isn’t performing as well as it could be. Digial marketing analytics show that staying on top of marketing techniques like social media advertising and search engine optimization is the best thing for experiencing company growth.


Chances are you’re already familiar with advertising on social media and improving search engine rankings with SEO. These are two very common – not to mention successful – digital market digital marketing stategies of our time.


But did you know there’s more that you could be doing to market your brand? There are tons of successful techniques for marketing through digital means, some of which you’ve probably never heard of. So it’s time to stop putting all of your eggs in one basket and start broadening your horizons with these unique digital marketing strategies.


Programmatic Advertising


We all know about Artificial Intelligence, but it’s impossible to fully grasp the huge range of all that AI is capable of. Programmitc advertising is one of these things, and unless you’re a digital marketing expert there’s a good chance you’ve never heard of it. To keep things simple, here are the basics of how programmatic advertising works.


Using AI, more specific audiences are targeted with your marketing efforts, such as social media advertising and Google ads. One of the best examples of programmatic advertising in real-time bidding, which is a unique type of ad buying using specific programming tools. Real-time bidding works by displaying ads in real time to an internet user.


But more importantly, real-time bidding displays ads to internet users who have a specific interest in your product. Therefore, this internet user much more likely to click the ad (and make a purchase) than randomized advertising. Programmatic advertising has already made quite an impression within the digital marketing scene.


Video Content Search Engine Optimization


You’re probably sick of hearing about the importance of SEO, but it is crucial to maintain your SEO strategies over time. Try not to assume that hiring an SEO service is a one-and-done things; after the initial push for better rankings is made, maintenance is still 100% necessary. Another necessity is focusing on more than just written words, but also video content.


A recent study shows that video content is shared much more often than written content, like informational articles and opinionated blog posts. Simply saying that it is shared more often is an understatement, since video content is actually shared 1200% more that written content. This is why putting an emphasis on SEO for video content is more important than ever.


If you’re already an expert on optimizing your website’s written content for high Google rankings, give yourself a pat on the back. However, it’s time to hit the books and start browsing digital marketing resources on how to optimize specifically for video content. SEO for video is entirely different than SEO for words. Try not to take too much pride in your SEO capabilities just yet, you still have a lot to learn.

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