Content Discovery: Then, Now, and in the Future

The internet has quickly evolved and profoundly impacted our world as we know it. The way that we find internet content has greatly changed over time.

What Content Is and How It Can Be Found

Data that is stored on the internet is referred to as content. Content can be found on many different web pages as well as websites and comes in many forms which include graphics, videos, audio files, and articles. While on the internet navigating through various pages and sites, we usually run through multiple searches, network shares, and suggestions which require you to understand what you are searching for or having someone else who understands do it for you. Internet evolution and new platform additions have changed content discovery on the internet with personalization and automation making it more contextual than ever while evolving rapidly.

Searching and Discovering Content

The process of exploring new information on topics without searching for them is called content discovery. Artificial intelligence that goes on and finds content for you is called algorithms and is constantly being created and personalized for what you are searching for, like when you’re searching for “the best hybrid mattress.” The algorithm would find the proper content for your search.

Yahoo, Flipora, and Facebook are pioneers of the newest content discovery software. Content discovery must continue to change and is also important to understand the past model’s disadvantages. Required search initiatives can be bypassed because the social model allows it to be. It groups web content to the user through trend lists and news feeds. The discovery process has added novelty due to the engaging dialogue that is hosted through content.

Yahoo: A Search Engine Pioneer

In the past, content discovery did not exist which was a major drawback. Yahoo was an early web search engine. Yahoo was a limited information index portal and its information had to be curated manually because no algorithm existed. Large amounts of data automation eventually had to be created to keep up.

Google: The First Internet Automation

Google revolutionized the way the internet was used by having the ability to catalog online library content by introducing automation. Google made content discovery easier because the algorithm is constantly changing and focuses heavily on search experience. Websites can compete for visibility and be found because of Google’s platform for using keywords. Google’s new technology brought loads of content. Advertisers and publishers become easier to find, unlocking the doors to online searches.

Facebook: Better Content Management

Social networks like Facebook, and others, brought in new ways for content to be uncovered and discovered allowing searches to evolve. Constant information streams and other information discovery has been made possible through Facebook’s timeline feature. The drawback to Facebook’s timeline is that instead of showing your preference content, you are shown content that your friends share making that content relevant and not interesting to you. The discovery platform social media becomes ineffective for the target audience even though some content may be enjoyable.

Flipora Caters To Individual Users

With so much content discovery and curation, the content may become overwhelming for some. Content that is not of your particular interest is even more frustrating. However, the future of content discovery is promising because of platforms like Flipora who are making their way to change the user experience. Flipora is different from Facebook and Google because it caters to individual users and specific content showing only content that is relevant to your web activity. The platform uses plugins in your internet browser to show relevant content allowing the user to see only what interests them. Flipora personalized the internet content allowing for users to get to what they want quickly and without difficulty.

What the Future Looks Like for Content Discovery

Because of digital data in the internet world, we’re no longer restricted and have the opportunity to organize our digital platforms. Users are using the internet more than ever to find companies, products, and businesses. Content discovery is constantly evolving and has come far. New algorithms and platforms are helping the internet to become more personalized and smaller for users instead of large and confusing. It is easy to find content on your own now without forcing content that is unimportant to the content discovery solutions of today.

The future is looking bright for content discovery and will continue to grow because of new algorithms and platforms that bring a customized user experience.

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