the growth of social media, it is easier than ever to connect to your customers
and build relationships. Still, it can get overwhelming and complicated for
businesses to try and have a personal connection with their audience.
is pressure to create informative and valuable content that your customers are
going to want to share and feel connected to. Here are five ways you can
connect directly with your customers
1. Get to Know Them
order to communicate with your customers and audience on social media, you need
to understand them. Understanding your customers helps with creating content
that your audience will want to see and won’t get annoyed by. Getting to know
and understand your customers and their browsing experience can help you with
deciding on media sources to use, sales tactics needed for your website. What
kind of products or services your business should promote. You want to find out
your customer’s income, demographics (age, sex, location, occupation), hobbies
and interests, shopping patterns, and online habits.
you have this information, you can correctly target your customers and share
the content, promotions, and marketing that they have a positive response to.
Find out this information by sending surveys, using Google analytics, and
reading and listening to their comments on social media, and review platforms.
2. Keep them Up-to-Date
your customers in the loop about major announcements such as the introduction
of a new product or service, your latest blog posts, or any upcoming promotions
or events. Social media, email, and newsletters make it easier than ever to
keep customers updated. You want to make sure you are always keeping customers
updated and in the loop about what’s happening with your business.
3. Excellent Customer Service
any business, providing superb customer service is imperative for growth and
connecting to your customers. A survey conducted by American Express states
that 78% of consumers have left a transaction or not made a purchase because of
a poor service experience.
service is a necessity in business and this customer-based world, which means
that you need to respond to customers quickly on social media channels, review
sites, and email. If customers have questions, concerns, or inquiries, you want
them to hear directly from you instead of someone else. Customer service also
follows through with social media and listening and paying attention to what
people are saying on social media. If you come across a customer that has
beautiful things to say about your business, then thank them publicly for their
support. Digital Exits reviews
reputation management groups.
4. Partnering Up
up with other companies and share their lists of customers. This is an
effective way to introduce yourself to new customers. A way to partner is by
offering to blog for a company. By guest blogging, you can grow your following
5. Make time for Face-to-Face
so much being digital in today’s world, it is still important to remember that
face time with customers is always valued. Face-to-face interactions with your
customers are still a critical aspect of customer engagement. Networking with
customers at events, trade shows, and through your storefront goes a long way
in connecting to customers and creating a positive experience.
are more interested today in making purchases from businesses that they can
relate to, and have personal contact with. Less customers are buying from
faceless or nameless brands that they haven’t had a connection with. So, it is
imperative to make face-to-face connections with your audience to continue to
grow relationships and your business.